By Eck Petal It's All About Dogs Cheshire

Privacy Policy


Welcome to the All About Dogs Cheshire’s privacy policy (“this Policy”).  

All About Dogs Cheshire (“AAD”, “we”, “our”, and “us”) respects your privacy and is committed to protecting your personal  data. This Policy will inform you as to how we look after your personal data when you visit our website (regardless of where you  visit it from) and tell you about your privacy rights and how the law protects you.  

You can download a pdf version of this Policy here. Please also use the Glossary (at section 10) to understand the meaning of  some of the terms used in this Policy. 

  1. Important information and who we are  

Purpose of this privacy policy  

This privacy policy aims to give you information on how AAD collects and processes your personal data through your use of this  website, including any data you may provide through this website when you make enquiries about or place an order for our  services.  

This website is not intended for children and we do not knowingly collect data relating to children. 

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on  specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.  


AAD is the controller and responsible for your personal data. 

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If  you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO  using the details set out below.  

Contact details  

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways: Email address: 

Postal address: 129 Sinderland Road, Altrincham, Cheshire, WA14 5JJ 

Telephone number: 07748907858 

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data  protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach  the ICO so please contact us in the first instance.  

Changes to the privacy policy and your duty to inform us of changes  

We keep our privacy policy under regular review. This version was last updated on 24 November 2021. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data  changes during your relationship with us. 

Third-party links  

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those  connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not  responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every  website you visit. 

  1. The data we collect about you  

Personal data, or personal information, means any information about an individual from which that person can be identified. It  does not include data where the identity has been removed (anonymous data). 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows: 

  • Identity Data may include first name, maiden name, last name, username or similar identifier, marital status, title,  date of birth and gender. 
  • Contact Data may include billing address, delivery address, email address and telephone numbers. • Financial Data may include bank account and payment card details. 
  • Transaction Data may include details about payments to and from you and other details of services you have  purchased from us. 
  • Technical Data may include internet protocol (IP) address, your login data, browser type and version, time zone  setting and location, browser plug-in types and versions, operating system and platform, and other technology on  the devices you use to access this website.  
  • Profile Data may include your username and password, purchases or orders made by you, your interests,  preferences, feedback and survey responses.  
  • Usage Data may include information about how you use our website and our services.  
  • Marketing and Communications Data may include your preferences in receiving marketing from us and our third  parties and your communication preferences. 

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data  could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly  reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly  identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy. 

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious  or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health,  and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. 

If you fail to provide personal data  

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that  data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us (or have already booked with us) but we  will notify you if this is the case at the time.  

  1. How is your personal data collected?  

We use different methods to collect data from and about you including through: 

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding  with us by post, phone, email or otherwise. This includes personal data you provide when you: 
  • order our services; 
  • create an account on our website; 
  • place an order for our services, and provide us with all necessary information for us to process your order;  • request marketing to be sent to you; 
  • enter a promotion or survey; or 
  • give us feedback or contact us.  
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical  Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other  similar technologies. Please see our cookie policy for further details. 
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and  public sources, such as:  
  • Technical Data from analytics providers, advertising networks and search information providers. • Contact, Financial and Transaction Data from providers of technical, payment and delivery services. • Identity and Contact Data from data brokers or aggregators. 
  • Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register  based inside the UK. 
  1. How we use your personal data  

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

  • Where we need to perform the contract we are about to enter into or have entered into with you. 
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights  do not override those interests. 
  • Where we need to comply with a legal obligation.

Section 10 below, explains the lawful basis on which we will rely in order to process your personal data. 

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before  sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to  marketing at any time by contacting us. 

Purposes for which we will use your personal data  

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal  bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. 

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we  are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your  personal data where more than one ground has been set out in the table below. 


Type of data 

Lawful basis for processing including basis of  legitimate interest 

To register you as a new customer 

(a) Identity  

(b) Contact

Performance of a contract with you

To process and deliver your order  including: 

(a) Manage payments and charges 

(b) Collect and recover money owed to  us

(a) Identity  

(b) Contact  

(c) Financial  

(d) Transaction  

(e) Marketing and  Communications

(a) Performance of a contract with you  

(b) Necessary for our legitimate interests (to  recover debts due to us)

To manage our relationship with you  which will include: 

(a) Notifying you about changes to our  terms or privacy policy 

(b) Asking you to leave a review or take a  survey

(a) Identity  

(b) Contact  

(c) Profile  

(d) Marketing and  Communications

(a) Performance of a contract with you  

(b) Necessary to comply with a legal obligation 

(c) Necessary for our legitimate interests (to keep  our records updated and to study how customers  use our services)

To administer and protect our business  and this website (including  troubleshooting, data analysis, testing,  system maintenance, support, reporting  and hosting of data) 

(a) Identity 

(b) Contact 

(c) Technical

(a) Necessary for our legitimate interests (for  running our business, provision of administration  and IT services, network security and to prevent  fraud) 

(b) Necessary to comply with a legal obligation

To deliver relevant website content to  you

(a) Identity  

(b) Contact  

(c) Profile  

(d) Usage  

(e) Marketing and  Communications 

Necessary for our legitimate interests (to study how  customers use our services, to develop them and to grow our business)



(f) Technical 


To use data analytics to improve our  website, services, and customer  relationships and experience

(a) Technical  

(b) Usage 

Necessary for our legitimate interests (to define  types of customers for our services, to keep our  website updated and relevant and to develop our  business)

To make suggestions and  recommendations to you about services  that may be of interest to you

(a) Identity  

(b) Contact  

(c) Technical  

(d) Usage  

(e) Profile  

(f) Marketing and  Communications

Necessary for our legitimate interests (to develop  our services and grow our business)



We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.  Promotional offers from us  

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or  what may be of interest to you. This is how we decide which services and offers may be relevant for you. We call this marketing.  

You may receive marketing communications from us if you have requested information from us or purchased services from us and  you have not opted out of receiving that marketing. 

Third-party marketing  

We will always get your express opt-in consent before we share your personal data with any third party for marketing purposes. 

Opting out  

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.  

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of any  order for our services. 


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable  or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more  information about the cookies we use, please see our Cookie Policy. 

Change of purpose  

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use  it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the  processing for the new purpose is compatible with the original purpose, please contact us.  

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows  us to do so. 

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules,  where this is required or permitted by law. 

  1. Disclosures of your personal data  

We may share your personal data with other parties for the purposes set out in the table in section 4, above (Purposes for which  we will use your personal data).  

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not  allow our third-party service providers to use your personal data for their own purposes and only permit them to process your  personal data for specified purposes and in accordance with our instructions. 

  1. International transfers  

We do not transfer your personal data outside the UK. 

  1. Data security  

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed  in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents,  contractors and other third parties who have a business need to know. They will only process your personal data on our  instructions and they are subject to a duty of confidentiality.  

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator  of a breach where we are legally required to do so. 

  1. Data retention  

How long will you use my personal data for? 

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for  the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a  longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship  with you. 

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal  data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your  personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax,  accounting or other requirements. 

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six  years after they cease being customers for tax purposes. 

In some circumstances you can ask us to delete your data: see your legal rights in section 9, below, for further information. 

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or  statistical purposes, in which case we may use this information indefinitely without further notice to you.  

  1. Your legal rights  

Under certain circumstances, you have rights under data protection laws in relation to your personal data. See section 10, below  (Your legal rights).  

If you wish to exercise any of the rights set out above, please contact us.  

No fee usually required  

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a  reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your  request in these circumstances. 

What we may need from you  

We may need to request specific information from you to help us confirm your identity and ensure your right to access your  personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to  any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to  speed up our response. 

Time limit to respond  

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is  particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.  

  1. Glossary  


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best  service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you  (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your  personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise  required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any  potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a  party or to take steps at your request before entering into such a contract. 

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation  that we are subject to. 


  • Service providers (acting as processors) who provide IT and system administration services. 
  • Professional advisers (acting as processors or joint controllers) including lawyers, auditors and insurers who provide  consultancy, banking, legal, insurance and accounting services. 
  • HM Revenue & Customs, regulators and other authorities (acting as processors or joint controllers) who may require  reporting of processing activities in certain circumstances. 


You have the right to: 

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of  the personal data we hold about you and to check that we are lawfully processing it. 

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we  hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good  reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have  successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or  where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to  comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your  request.  

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is  something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on  your fundamental rights and freedoms.  

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal  data in the following scenarios where, for example, you want us to establish the data’s accuracy. 

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your  personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated  information which you initially provided consent for us to use or where we used the information to perform a contract with you.  

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the  lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to  provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

Cookie policy

Welcome to the All About Dogs Cheshire’s cookie policy. 

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, provide information and place an order for our services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests. 

Please note that third parties may also use cookies, over which we have no control. These third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies. 

However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Except for essential cookies, all cookies will expire after 7 days.